Give your content some breathing room

Proper use of margins and padding can help with legibility and avoids overwhelming visitors. Have a look at the Ling's Cars website for a great example of how not to build your site. Ling has actually won awards for worst website, and it breaks pretty much every rule in the book.

As I've covered before, your visitors will take around two seconds to decide whether they want to read your webpage or not, and if they're presented with a dense block of text the chances are they'll simple click off your site and visit a competitor.

Images, icons and other graphics are a good way to break up large pieces of text (as long as they are relevant), and they can also help get your point across.